Active Participation of Local E-Commerce Enterprises
In recent years, the competition in E-Commerce market becomes increasingly severe. How to survive in the stiff competition? Yiwu E-commerce enterprises are trying the new business model which combines the network virtual market and traditional physical market, and strive to get more regional agent or network agent through active participation in domestic related exhibitions and develop sales channels when promoting the brand.
For the exhibition held at the gates, local e-commerce enterprises of Yiwu participate in it even more actively. It is understood that the e-business exhibition area of 17th Fair set up total 100 booths. Currently, E-Commerce Association of Jiangdong Street, E-Commerce Association of Chengxi Street actively organize e-commerce enterprise to register and join the Fair. Alibaba, China's leading B2B e-commerce company also intends to organize network businessmen of Taobao to participate the Fair.
Nearly 100 Overseas Enterprises Entering Yiwu Fair
The scale of The 17th Fair creates a new height, with 6500 international standard booths, exceeding Shanghai East China Fair for the first time. At the same time, the number of overseas exhibition groups of the Fair shows a greatly increase. According to the introduction of Commodity City Exhibition Company, at present, enterprises from Japan, Nigeria, Canada, Korea and other countries intend to organize a group to participate in the exhibition, and the number of booths booked by overseas enterprises doubles the number of last year. In which, dozens of South Korean daily consumer goods enterprises plan to come to the exhibition with over 50 booths reservation.
In addition, the Organizing Committee promotes the Fair through the major search engines and newspapers and magazines in more than 20 countries, it is expected to attract over 150,000 buyers exhibitors, of which, more than 20,000 overseas visitors, over 80 overseas trade groups, and more than 10 multinational retail groups. It is understood that, as of the present time, the number of pre-registered foreign buyers exceeds 500, and there are 6 purchasing groups under arrangement, which are handling relevant visas.
Brand Exhibitors Accounting for up to 10%
Taking "facing the world, and serving the entire country" as tenet, "Global sourcing, Yiwu orientation" as the theme, the 17th Fair adheres to the exhibition concepts of "internationalization, specialization, marketization, brandization", strives to become an international brands exhibition integrating trade negotiations, trade show, information exchange and image display into one.
Regarding the selection of exhibitors, manufacturer exhibitors account for more than 90% in the Yiwu Fair, favoring the source procurement. In addition, the Office of Yiwu Fair Organizing Committee guides and encourages well-known enterprises and brands to participate in the Fair. Up until now, the number of booths of brand enterprises accounts for up to 10%, of which, brand enterprise of city levels accounts for 27%, and brand enterprises of province level account for 23.1%; and brand enterprises of national level account for 49.9%. The effect of public praise for Yiwu Fair becomes increasing prominently, and the grades of exhibitors have been further improved.
Buyers Trade Negotiation Area Is Set Up For The First Time
The Yiwu Fair sets up buyers trade negotiation area for the first time, organizing many trading enterprises and buyers from the large and medium cities of foreign countries and China to set up booths in the venue. Besides the exhibitors, all business units in each major market of Yiwu can enter the trade negotiation area as candidate by bringing their samples and catalogues.
"This new approach has been tested in the Consumer Fair and Tourism Product Fair of the year, and it shows great effect. It changes the passive situation that the exhibitors sit and wait for buyers to come, easy for the enterprises to secure orders directly, and also facilitates the purchaser to find products." According to the introduction of relevant person in charge, a small buyer trade negotiation area with the scale of 30 booths area was set up in the Tourism Product Fair of the year, although it only opened for a short time of two hours, it attracted more than 180 enterprises to the scene due to the procurement information was widely spread through the electronic display screen in the International Commodity City Market.
