A special show was held in Yiwu International Trade Mart on Children’s Day(June 1).The leading toy producers，including Guangdong Ultraman，Fujian Meisida，Jiangsu Goodbaby and the international brand Barbie，brought their latest toys to the show. The new product launch named 2009 China Commodities City Best Selling Toys and Fashion Trend was the first one nationwide.
Toy manufacture is one of the pillar industries in Yiwu，which accounts for 30% of toy market in China and 25% in the world. In 2007，Ministry of Commerce issued Yiwu China Commodities Index，and eversince the toys trade index has become the vane of Chinese toys industry.“All popular toys worldwide can be found in Yiwu market，”said Li Xinzhang，the president of Yiwu Toys Trade Association.
Intelligence toys will dominate the toy market
Remote-controlled chopper toys，remote-controlled car toys and racing toy cars are the most attractive hi-tech toys to children on the show.
Tong Zhiyuan，an expert in toy manufacturing and a senior toy designer，analyzes that hi-tech intelligence toys can not only satisfy the curiosity of children，but also stimulate Children’s desire to learn. It will be a trend that toy manufacturers and dealers may produce toys integrated with hi-tech in computer science，electronics and communication engineering. The safe，environmental-friendly toys will be the favorite of purchasers.
50 billion market of adult toys
“Magic cubes are traditional hot-selling toys，and they are favored by adults abroad，”said Li. According to the sponsor of the new products launch and fashion trend show，adult toys will be a market of great potential in China. Statistics show that 50% of toys on the market are sold to non-children consumers in developed countries，and according to estimation，the adult toy has a 50 billion yuan market each year.“In addition to traditional Chinese toys like Kongming Lock and Jiulianhuan，it is also necessary to develop some hi-tech electronic toys for mature people，who are more intelligence-oriented in amusement，”said Li Zhangxin
