“Sleep in the Car, Pee when Parking Car, Take Photo after Getting off but Know Nothing after the Journey!”, the tour doggerel is popular in China. Today, tourism activities are becoming increasingly individualized and diversified, and tourists show more interest in “Novelty, Uniqueness, and Oddness” and they attach much importance to experience and participation. In view of this, originality-centric tourism integrates the wisdom factor and spiritual spark with existing resources to develop several unique and characteristic tourist attractions. Draw your Attention by Originality “It is a magic city with energies and an amazing petty commodity city. Here, you can enjoy the journey happiness while shopping. Yiwu City draws tourists’ attention by its unique charms”, said Chen Jiangwei, associate professor and executive vice president of Yiwu Industrial & Commercial College Humanistic Tourism School. He added: this is a kind of classic tourism originality. With the advent of the Shanghai World Expo, more than 50 tour teams arrived at Yiwu city for shopping and sightseeing everyday during the May Day holiday. In addition to tourists by self-driving tour, the average daily passenger flow in Yiwu City hit 100,000 person-times. In the wake of the May Day, number of tourists in Yiwu City continued increasing. Shopping tour and exotic charm in trade and commerce area have become a golden business card for Yiwu City’s tourism originality. However, numerous merchants at home and abroad and local residents have more requirements to Yiwu City’s tourism market. “Sightseeing places in Yiwu are few”, Mr. Lv from Heilongjiang Province was quoted as saying. “I ordered products in Yiwu City with my families, and we planned to enjoy family time in Yiwu, but we have nothing to do but appreciate products in the market”, said Mr. Lv. “As a matter of fact, Yiwu City’s tourism resources are abundant and characteristic”, Chen Jiangwei said: “Shuanglin Temple in Fotang, Qijiajun Memorial in Chi’an, Danxi Cemetery, and Shanxi Mountain Huangshan Bamian Hall can be merged into the shopping and sightseeing spot. They have remarkable strong points in location, and every sightseeing spot is unique and diversified, so they can constitute Yiwu City’s image and brand to satisfy tourists”. Chen Jiangwei said frankly: Yiwu City has abundant tourism resources awaiting development and operation. If there is little originality in six tourism elements “food, accommodation, transportation, tour, shopping, and entertainment”, Yiwu’s tourism industry will be unique. Limited Resources and Boundless Originality “Attraction” is the key for the tourism originality, and also the core to draw the attention from numerous tourists. “Buzz, buzz, buzz”, hundreds of hosiery machines are simultaneous running at the MengNa Hosiery’s workshop, and they are performing the “Textile Concerto”. A novel idea makes the Yiwu-based enterprise become the “Tourism Demonstration Point of National Industry”, namely, tourists are permitted to visit the workshop on site to experience the mass production instead of learning the production by watching TV, by which, tourists indulge themselves into Yiwu City’s petty commodity production circumstance. Such “Industrial Tour Experience” is right one of the tourism originality projects that are being planned by Yiwu Tourism Bureau. “To convert Yiwu City’s urban public products and ecological resources into attractive tourism products, we should leverage diverse methods (like scenery, glamour, theme, leisure, and experience-oriented means) to create such products as shopping tour, exhibition tour, business tour, cultural tour, ecological leisure tour, and experience & leisure tour etc.”, a leader of the Municipal Tourism Bureau was quoted as saying. On the ground of this, the Municipal Tourism Bureau organized special survey and research in respect of accelerating the development of the tourism, leisure, and holiday industry, and now, it has made preliminary development plan so as to strongly develop and expand the tourism originality industries like urban tourism, rural tourism, cultural tourism, ecological leisure tourism, and red tourism etc., as well as to continuously optimize the industry configurations and services. By now, tourism in Yiwu City is only renowned by the shopping tour, thus its mode awaits innovation and transformation. Experts said: trade economy, exhibition economy, and tourism economy have become Yiwu City’s three major economic sections that mutually spur and influence one another. Today, the growth rate of trade economy and exhibition economy in Yiwu City is far higher than that of the tourism economy. Resources are limited but originalities are boundless, and now, the Municipal Tourism Bureau has made innovative planning and diversified development scheme for the tourism industry, which is bound to become the “Power” driving the growth of the tertiary industry in Yiwu City and boost Yiwu economy’s strategic transformation, with the result that the tourism will become Yiwu City’s third golden business card in the wake of the trade and exhibition.
