As developed economies were deeply trapped in the financial crisis ，toys ，as one of the unnecessary goods for daily life ， became the first to suffer from the adverse influence ， with orders decreasing and companies going bankrupt one after another . As a result ， the fate of foreign-oriented Yiwu toy industry became the focus of attention . And now ， Yiwu enterprises begin to think calmly about the development of toy industry when the whole economy is going to recover . Yiwu is the hub for toys . You can get all kinds of toys here such as Yangzhou plush ，Pinghu children’s carts ，Shenzhen electronics ，and so on . As a pillar industry ， toy has a yearly value of about 270 million dollars . Under the present economic condition ，the hot topic is how to find out a good way of transformation and upgrading . Advantages bring opportunities It is learned that there are about 2 ，350 toy enterprises in Yiwu and 400 are producing toys . The rest mainly deal in foreign trade . Standing on the golden platform of Yiwu ， the toy industry is in the front of the market development . The production and sale of Yiwu toys takes up 30% of the national market share ，with ready market in over 200 countries and regions . It is said that one of every four toys in the world is made in Yiwu . As a famous global supermarket ，Yiwu has provided a good platform for toy industry to move with the market . Culture brings added value to toys To develop from a big toys city to a famous toys city ， it is not enough only to take advantage of market . Nowadays ， popular toys are always the products in the back line of a film or cartoon . Transformers and Happy Sheep & Grey Wolf are good examples ，which have products in many fields such as shoes and hats，clothes ，electronics ，etc . The added value shows completely . Some local toy producers got some inspirations from Shanghai toys exhibition in this October . Mr. Lou believes that it is the trend to attach toys to the culture，including investment to the cartoon industry . Innovation improves product vitality The prosperity of toy industry needs not only sharp business awareness and culture factors but also the transition from making to innovation . China is wellknown for its complete range of toys with low price and good quality ，but most of the profits are made by processing . Faced with the shrinking international market and the increasingly strict export ，Yiwu toy industry has to find out a way to get over by integrating with culture and shifting from making to innovation .
